Digital Marketing goes far beyond having a website or a social media account.
It is a marketing strategy, with precise planning, and the development of a process, which starts with an in-depth analysis of your company and the market you want to reach. From there, techniques are applied to strengthen your brand, consequently attracting qualified prospects that lead to a higher percentage of conversation with customers and obtaining a better return on your investment (ROI).
The tools (websites, customer communication campaigns, automation, etc.) are only useful when used intelligently and interconnected, with defined objectives.
People check the supplier's reputation online before contacting them. Therefore, you must control the narrative about you and your business. There are also other reasons why you should have a great digital presence:
- 93% of purchase decisions start with a search on search engines.
- This shows your professionalism and makes it easier for the customer to find you.
- Low-cost marketing and it's easy to get a positive return on your investment.
- Long marketing life compared to newspaper and online ads.
- Expand your geographic presence.
- Can act as a "data center" for your own employees, customers, and potential customers.
- Can provide self-service customer support.
- Decreases labor costs and, at the same time, sells 24 hours, 7 days a week.
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